“We definitely decided from the beginning that we wanted her to wear sets, that would be a thing for her,” Bivens told the Cut. ![]() She’d put together looks just to put them on Instagram.” And the beauty of a matching set is that it requires that you have enough income to buy two new things at once, but once it’s bought, you have no other effort to put in. “In the first episode, she’s talking about what she should wear to this party, but she’s been planning her outfit for weeks,” Bivens told the Cut. ![]() It was also a time when people realized, on a large scale, that you could be famous for doing nothing except documenting your life. That decade was a hedonistic, bacchanalian time for fashion. Haven’t you heard the early, trashy 2000s are coming back? Maddy leans into the sexier, more logo-stamped aesthetic of that era, more in line with Paris Hilton, the Cheetah Girls, and anyone who wore a Juicy sweatsuit. She’s working in a tradition established by Cher and Blair Waldorf, but she’s not trying to look exactly like them. We learn that Maddy lost her virginity to a 40-year-old man she met on the beach, but Rue says she was “100 percent in control.” That’s what a suit says, right? “I’m in charge here.” The traditional Queen-Bee matched set can look almost businesslike: Cher Horowitz’s plaid suit makes her look like the CEO of the school.īut Maddy’s also Gen Z. The outfits help her stand out.Īnd then there’s the element of control. “She quickly realized there are two kinds of people in the world: the people who sit in the chair with their feet in the foot baths, and the people who kneel in front of the footbaths,” Rue says. She studied porn stars, Sharon Stone in Casino, and her mom’s pedicure clients. First it was pageants, then when she quit pageants she realized how much she liked doing nothing - except being the recipient of the male gaze. “For as long as Maddy can remember, everybody loved her,” Rue says in episode five. She isn’t a megabitch like Heather Chandler (or Regina George, who didn’t wear matched sets but did make her acolytes dress in matching shades of pink), but she is pretty, popular, and powerful - at least in her own head. Maddy definitely sees herself as the Queen Bee - costume designer Heidi Bivens said as much in an interview with InStyle. All of the costume choices are significant, but it’s Maddy’s suits that catch my eye the most. It’s a show that takes looking good seriously. ![]() Part of the pleasure of watching Euphoria is the visuals. The Heathers didn’t wear perfectly matched suits in the movie (with the exception of Heather Duke) but thanks to the musical, they’ve become synonymous with suits in red, yellow, and green. In Jawbreaker, Courtney had a monochromatic look. There’s a grand history of cinematic Queen Bees who wear matched sets. Who else would have the wherewithal to put together a matching two-piece suit for school? And it’s all thanks to the genius of the show’s costume designer, Heidi Bivens, and makeup department head, Doniella Davy.When we first see Maddy Perez on Euphoria, she’s dancing in a custom sports bra and leggings spangled with rainbow Louis Vuitton logos. They’re not just aesthetically pleasing, but filled with clues and hidden meanings. ![]() The show has spurned countless beauty tutorials and TikTok trends (What would you wear to “ Euphoria High?”) Needless to say, if your wardrobe or beauty routine is lacking inspiration, you know where to turn to.īut when it comes to all of the bold outfits and makeup sported by East Highland’s most dramatic friend group, there’s more than meets the eye. It’s no secret that Euphoria has helped bring maximalist makeup and fashion into the mainstream, from crystal-studded eyelids and glitter tears, to Y2K-inspired cutouts and body-hugging silhouettes. If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
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